THE SUSTAINABLE
MARKETING LABS CORP.
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About / Company

We build marketing that lasts.

The Sustainable Marketing Labs is an independent growth media company connecting cultural intelligence, editorial craft, media, and technology.

Model in a tailored black suit beside a chrome film camera sculpture among lime-green acrylic panels

What we are here to do

Growth that lasts—better for the brand, lighter on the world.

We bring strategy, content, earned media, paid distribution, search, and conversion into one connected system, so growth comes from what's already working rather than from spending more. And we measure the cost alongside the result—the data, platforms, production, and media behind every campaign—so building an audience doesn't mean leaving a larger footprint behind.

30+Markets reached
11Connected disciplines
TorontoBased here, working globally

Our story

Founded in 2019, built from a decade inside media platforms.

Brittany Garlin founded The Sustainable Marketing Labs in Toronto in 2019, after years helping scale media and marketing platforms—from Keek, the Canadian short-form video network, to founding-team roles at Vista Social and Agency Vista.

That experience shaped the model: senior media and growth thinking, without the distance of a traditional agency. The team works across 30+ markets, connecting strategy, content, earned media, and paid distribution into one system.

Meet our founder

What we do

Eleven disciplines, one growth system.

  1. 01Social Media MarketingSearch-led social and community
  2. 02Content Marketing & CreationAI-assisted media and UGC video
  3. 03Public RelationsPress, authority, and reputation
  4. 04Branding & PositioningStrategy, voice, and identity
  5. 05Influencer MarketingCredible creator partnerships
  6. 06Event MarketingLaunches, activations, live coverage
  7. 07Digital AdvertisingPPC, social, display, and video
  8. 08SEO & Website GrowthCompounding organic growth
  9. 09Email MarketingLifecycle and automation
  10. 10Solutions ArchitectureA simpler, connected tech stack
  11. 11North American ExpansionCulturally fluent market entry

Who we serve

Startups, enterprises, and everything in between.

  1. 01Visionary OrganizationsCredibility, trust, and responsible innovation
  2. 02Industry Leaders & ProfessionalsThought leadership, locally and globally
  3. 03Non-ProfitsPurpose-led stories that inspire action

How we work

What makes the work different.

01

Senior from day one.

Strategy is set by the people accountable for the work—not handed off after the pitch.

02

Media is a growth lever.

Earned, owned, and paid attention work together and answer to commercial outcomes.

03

Culture comes before campaign.

Audience understanding earns relevance before budget is asked to scale it.

04

Measured on cost, not just result.

We track the data, platforms, production, and media behind every campaign alongside the outcome.

Recognition

Seen, read, and heard.

Our founder's writing on the future of digital media has appeared in Forbes and HubSpot, with guest-expert appearances on NewsNation and the Social Pros and Unscalable podcasts. Brittany is a member of the Forbes Communications Council.

FORBESHubSpotNewsNationDigital Journal
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