Insights / The journal
Notes on culture, media, and impact.
Points of view from our team on where marketing is heading—and how to get there responsibly.
Why social platforms are the new search engine.
46% of Gen Z and 35% of Millennials now prefer social media over traditional search to discover content. Here’s what that means for your strategy.
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Responsible AIThe hidden carbon cost of AI-powered marketing.
AI requires vast computational resources. We explain how to use it without inflating your digital footprint.
Digital impact4% of global emissions are digital. Marketing can reduce them.
From compressed video to frequency caps, the practical levers behind lower-carbon campaigns.
AdvertisingMost ads are intrusive. Precision is the fix.
Poor messaging and misaligned targeting create waste. Better segmentation fixes performance and footprint at once.
Market entryEntering North America without losing your identity.
Localization is more than translation. A framework for culturally fluent expansion.
TechnologyMore tools don’t mean better outcomes.
Why the most effective marketing stacks are simpler, better integrated, and cheaper to run.
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